After getting acquainted with graphic design, and having experienced the adventures of large and small creative works, today I dive even deeper into the design. I am going deep into the science of user experience, user-centred design, web design and usability testing.
Overseeing, guiding and coaching an international team of designers is no less familiar to me than working with a creative team in order to create concepts for advertising campaigns or address the challenges in real-time.
My secret is simple – I believe that good design is not just about beauty. It also has to be functional and help brands by hitting directly at the heart rather than in the brain.
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